The brasher team recently spent a day walking with The Phoenix Walking Club (www.phoenixwalkingclub.org.uk) based in North Tyneside and staff from Premier Stockist Great Outdoors Superstore, Shiremoor (www.greatoutdoorssuperstore.com) 

The objective of the day was to gain feedback on our best selling walking boot; Hillmaster GTX and to gain the thoughts and opinions of what consumers look for when purchasing walking boots.

So what better way we thought then to kit 20 people out from the walking club, Great Outdoors and brasher team members with HIllmaster GTX and go for a walk.

The day started at Great Outdoors Shiremoor measuring everyone's feet and ensuring they were in the right sized boot. We then headed off in the minibus to Rothbury car park to start the 7 mile circular walk up and through Simonside woods.

With regular stops to check how the product was performing, seek users thoughts and of course to refuel with lunch which happened to be in the worst location for midges, thankfully, the walking group members were willing to share their midge repellent!

Despite the occasional heavy rain (thankfully we were all in GORE-TEX® boots) the day was a success and brasher gained a great insight into consumer's opinions. Thank you Phoenix Walking Group for coming out for the day with brasher and sharing your thoughts with us.